This logotype was created to compete in a free-lance logotype contest - multiple disgners submit their work, client chooses a logotyp. The spec, in short,  called for a logotype to reflect natural beauty and for a logotype tthat was memorable, with influences from Dior and Vogue. 

 

My result was a logotype based on a dynamic and majestic Didone-type font, coupled with a humanist sans-serif and a semi-abstract graphic element to represent things like flowing hair, rolling plains and coursing rivers.